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Thursday, June 4, 2020

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HOW TO CREATE THE PERFECT MENU

The menu represents the central message that you send to each customer. It is as fundamental as the food and dishes you offer. Moreover, some "menu engineer" scholars have studied techniques that can direct customer choices. Let's see what they are in a whole excursus … 1. The incipit and...
Food Marketing

HOW TO RESPOND TO NEGATIVE REVIEWS

Reputation is the engine of commerce. It has always been like this, since the Roman empire (in Pompeii, on the walls, there are still advertisements or offensive graffiti inviting to go or not to a business). Word of mouth starts from reputation. In a circular movement, positive reputation begins, and...
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